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Available Positions
Job Summary:
TAG Video Systems is seeking an experienced and proactive Marcom Specialist to cover a maternity leave period, with an expected start date in November 2025. This role will be responsible for driving our brand presence and engagement through various communication channels, including social media, email, and media relations, and is a hands-on position. The ideal candidate will have a strong content understanding with a solid digital marketing strategies grasp and excellent interpersonal skills.
Key Responsibilities:
Social Media and Email Communications Ownership:
- Develop, implement, and manage a comprehensive social media strategy across relevant platforms, organic and paid.
- Manage and execute email marketing campaigns, including content creation, segmentation, and performance analysis.
- Monitor trends and audience engagement, adapting strategies as needed.
ABM Communications and Content Segmentation:
- Support Account-Based Marketing (ABM) initiatives by collaboratively developing tailored communications and content for specific target accounts.
- Segment content effectively to resonate with different audience personas and stages of the customer journey.
Media Outlet Relationships:
Manage PR agency work and collaborate to maximize media presence.
Content Generation:
- Collaboratively create content to support communication goals while delivering value to the market and our customers.
- Draft and distribute professional press releases to announce significant company milestones, product launches, and partnerships.
Qualifications:
- Native English speaker with excellent written and verbal communication skills, and a strong portfolio of diverse content (social media posts, articles, press releases).
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Proven experience (4+ years) in a Marketing Communications role, preferably within the B2B technology sector.
- Demonstrated expertise in managing social media platforms and executing successful email marketing campaigns.
- Experience with ABM principles and content segmentation.
- Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
- Experience working with AI tools to research, enhance and scale.
- Availability for the duration of the maternity leave period (specific duration to be discussed).
Preferred Skills:
- Design Tools Proficiency: Experience working with design tools such as Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) or Canva for creating engaging visual content.
- CRM Experience: Hands-on experience with marketing automation, specifically Salesforce Account Engagement or similar.
About the Role
We're seeking a highly accountable and results-driven Product Marketing Manager to own the creation and execution of compelling content that fuels the growth of TAG Video Systems. This is a pivotal role that demands strategic thinking coupled with hands-on execution, all while maintaining a laser focus on delivering value to our customers. You will be the voice of our platform, translating its technical capabilities into clear, impactful messaging that resonates with our target audience. The role is available starting December 2025.
Key Responsibilities
Content Creation & Strategy:
- Develop and execute a content marketing strategy that aligns with the product roadmap, target audience needs, and marketing goals.
- Create compelling content across various formats (e.g., website copy, blog posts, case studies, white papers, videos) to educate, engage, and inspire target audiences.
- Tailor content to specific customer segments, personas, and stages of the buyer journey.
- Ensure consistent messaging and brand voice across all content platforms.
- Optimize content for each platform to maximize engagement.
- Closely collaborate with marketing team members to integrate product marketing content into broader campaigns.
Product Assets Architect:
- Create and maintain a library of product marketing assets, including presentations, demos, brochures, data sheets, graphics, videos, and more.
- Develop sales enablement materials to equip sales teams with the knowledge and tools to effectively communicate product, features, integrations, and more.
- Communicate assets internally & externally in collaboration with Product Management, Customer Success, and Marketing.
Qualifications:
- Native English speaker. Hebrew is an advantage.
- 5+ years of experience in a product marketing role/ Technical content creation role
- Strong technical orientation and the ability to confidently grasp and articulate complex technical concepts.
- Bachelor’s degree in marketing, communications, or a related field.
- Experience working with AI tools to research, enhance and scale.
- Excellent communication and interpersonal skills.
- Excellent content creation and storytelling skills.
- Experience collaborating on marketing campaigns.
- Ability to work independently while closely collaborating with a team.
Bonus Points:
- Familiarity with organic SEO best practices.
- Experience with video editing tools and video editing.
Our Values
We don’t just find solutions, we execute in the most efficient intelligent manner
We listen, and we share. with our team, partners and customers.
We make it simple for our customers to lead the industry forward.
We own our roles & responsibilities, as a company and as individual team members
We don’t just find solutions, we execute in the most efficient intelligent manner
We listen, and we share. with our team, partners and customers.
We have something to learn from everyone
We stay ahead by not adhering to default methods
Our customers are leading the industry forward, we enable them
We own our roles & responsibilities, as a company and as individual team members